MIGRAIN: Reading an image - media codes
1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. In the advertisement a monochrome colour is used along with a medium close-up of 50 cent's face and a paper full of fingerprints, 50 cent is wearing military clothing connoting authority and bravery, the fingerprints and the monochrome colour link to each other by connoting identity and how there is only one of him which is also reinforced by the slogan which is written in serif ; "I am what I am" which could be shown as him claiming his identity as the use of serif is very authoritative compared to sans serif . The low lighting connotes seriousness which is also shown by his facial expression. 2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal,