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Showing posts from October, 2022

MIGRAIN: Index

MIGRAIN Index: 1)  Introduction to Media: 10 questions 2)  Semiotics blog tasks - English analysis and Icon, Index, Symbol 3)  Language: Reading an image - media codes 4)  Media consumption audit 5)  Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen  12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20)  Representing ourselves: Identity in the online age - MM article &

MIGRAIN: Narrative

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  Read   Media Factsheet 14 - Telling Stories: The Media's Use of Narrative   and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  The James Bond Movies follow Todorov's narrative structure as the films start with the equilibrium of everything being at peace and then the disequilibrium is a villain is taking over or someone is in danger, etc. and then James Bond goes to save/solve the problem and them the new equilibrium is the peace is restored. 2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish the setting, character and plot. In this opening scene of "The Boys" using Todorov's equilibrium theory we can identify the equilibrium as the two kids talking and

MIGRAIN: Genre

  Task 1: Genre factsheets Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? Visual iconographies are important as they can connote many meanings and they have no language barriers as they are shown visually, although some  2) What examples are provided of the importance of narrative in identifying genre? Western films and TV as they include a lot of things that can be identified, the western genre can be easily identified due to its popularity, culture and iconographies that are seen within them. 3) What is the difference between character representation in action movies and disaster movies? In action movies, there is a character that always has some sort of power over the protagonist and then the hero goes and trains and then gets more powerful than the antagonist . In disaster movies the most powerful force in nature or the disaster that is happening, the character

MIGRAIN: Reception theory

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  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred reading for this advert may convey that Rebok shoes can be a part of someone's identity as shown in the tagline from 50 cent saying "I am what I am", this conveys that he is the master of his own identity. The oppositional reading  may make the audience think that the company is using a famous person just to promote their product so they gain more money, another reading from the audience may be that they misinterpret the advert and think that Rebok are presenting 50 cent as a criminal due to the fingerprint sheet on the left. The negotiated reading could be that the use of 50 cent makes the advert look more diverse as he has some dangerous encounters which allows some wisdom to be presented as he talks about tomorrow not being certain as he himself as experienced these encounters and has "lived to tell the tale". 2)  What are the preferred, negotiated an