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Showing posts from October, 2023

Magazines: Front cover production task - learner response

 Create a new blogpost called 'Magazine cover learner response' and complete the following tasks: 1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. You don't need to include a mark or grade if you don't want to. WWW: good use of simple image, colour scheme EBI: Masthead has drop shadow, not exactly the same typography, more ambitious  3) Consider your mark against the mark scheme above. What are the strengths of your production based on the the mark scheme? Think about magazine cover conventions and the media language techniques you have used to communicate with your audience (e.g. mise-en-scene, camera shot etc.) It was accurately made with a few details that either need to be removed or worked on. Lack of direct address makes the cover seem more authentic as in the actual magazines they do not show direct address in terms of the image.

OSP: Paul Gilroy - Postcolonial theory and diasporic identity

  Go to our Media Factsheet archive on the Media Shared drive and open   Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can   access it online here   using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He says that they are historically constructed. 2) What does Gilroy suggest regarding the causes and history of racism? They were formed during the colonisation, slavery, etc. periods in which have been passed down over time.  3) What is ethnic absolutism and why is Gilroy opposed to it? It is when humans are seen as another being due to them being different to others in which causes him to oppose this idea as it goes against his argument that race causes race. 4) How does Gilroy view diasporic identity? Gilroy views diasporic identity as something that cannot be reve

Y13 Baseline assessment: Learner response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some Understanding of contexts with some examples EBI: Both answers need more development with more points and more detail. 2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth.  • the visual codes and composition of the image including framing • the denotation of the costume, props, colour and body language • the connotations of the image with reference to USA’s national identity through the burning flag and the reference to the Western genre 3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts. -Global Editorial Director Will Welch has championed a ‘New Masculin

OSP: Zendaya CSP - Language and Representations

 Introduction and background reading  Read  this Vox article on what makes Zendaya a great celebrity . Answer the following questions: 1) What was the 2015 Oscar controversy involving Zendaya?  Guilianna commented on her hair and how Zendaya would smell like patchouli oil. 2) How did Zendaya control the narrative of that controversy? She addressed the matter by saying that she showed up in that way to represent the good side of her heritage 3) What examples are provided of Zendaya using her celebrity to raise issues of race and social justice? She brings up the fact that there were a few racist remarks made about her and how she looked and she says how they affect people. 4) Zendaya insisted on a black family in Disney’s KC Undercover show. How can we link this to the ideas of Paul Gilroy?  This can link to Gilroy's theory of double consciousness and how black people are represented through the black people on the screen. 5) Who is Zendaya’s stylist and how did Zendaya use fashion

OSP: Zendaya CSP - Audience and Industries

 Audience Smart Water brand case study Read  this Smart Water case study from Influencer Intelligence  and answer the following questions: 1) What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created? The Global Water Challenge, this shows a more philanthropic image to her online and celebrity persona. 2) Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’? She ranks top ten in the 10% of Twitter Accounts with a 25.4% share in them 3) What details are provided about Zendaya’s audience? Her audience is 67% female on Instagram and 73% on Twitter and typically within the age range of 20-24. 4) What psychographic groups would fit the profile for Zendaya’s audience in this case study? Zendaya's psychographic group would fit around an aspirer 5) Why does the case study suggest Zendaya is a good fit for the Smart Water brand?  This