Media Mr Bush-Exam

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? From the score advert we can see that the intention of the advert is that the hair cream will get you all the women and you will be on the top, in the advert we can see that the man is being portrayed as being superior as he also holds a gun while the women are inferior as they are carrying him and how they are in a lower position and appear to be admiring and reaching out compared to him. 2) What representations of women were found in post-war

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? It has themes of the construction of identity, the idea of role models, masculinity in (possible) crisis, girl power and feminism, gender troubles and the power that the media holds. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media provides different types of content in which people will get influenced by in which then makes the person think about all the changes and such, from things such as magazines and depictions of gender roles and how each gender should act. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Good use of media terminology EBI: Q2 need consideration of the question more explaining- how they do or don't affect conflicts 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: 5/8; 7/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed. Q1) I could have talked about the male and female gaze Q2) I could have talked more about Judith Butler's theory I could have talked about the male and female gaze  3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer. -Male/Female gaze -The traditional approach that the advert had gone for 4) Having read the whole mark scheme, pick out one media theory that you didn't

  Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? She says that it "employs images in gender" and how they are marketed as "ambiguous" due to the growing amount of homosexual advertising 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In the 1940's w

  Introduction to advertising: blog tasks Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. If we refer to Todorov's equilibrium theory then we can link that with the video an how the disequilibrium is when the people find out if they are a marmite lover or hater, another theorist we can apply to this is Propp's character theory and how we have the hero's represented as the marmite lovers and the villains as the marmite haters. 2) What persuasive techniques are used by the Marmite advert? They use typical and maybe "relatable" situations suc