Advertising assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Attempt to include a range of theories.

EBI: However, not always connecting or in the right place.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1) Mention more codes e.g the tie as phallic object, etc.

Q2) Theories in the wrong place

Q3) Apply theories from Q2 to here.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

-Snatched, paparazzi style shot – over-exposed subject

-Black tie as a phallic object (Mulvey)

-Promise of irresistible appeal – ‘sex sells’

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
- Hypermasculine representation reflects traditional view of gender roles in 1950s
-Aggressively heterosexual representation
-Anchorage text in the Score advert reflects male insecurities in a changing world


5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.
The theories that I have put on Q2 such as double consciousness and othering, could have applied to Q3

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