MIGRAIN: Audience classification

1) Make sure your psychographics presentation is uploaded on your blog with all details of the couple and their media consumption (it needs to be on everybody's blog individually but can be a duplicate of your partner's post).

Structure

Who you are working with:

The psychographic group you are researching:

Aspirers 


Introduce your example couple that represents your group:

1) Make up their names:

Sandra and John

2) Where do they work/study?

They would most likely do an apprenticeship 

3) What do they do in their spare time?

Gamble, invest in stocks/companies

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

They would read newspapers such as "The Times" and "The Guardian"  so they may find out about the world and see if their investments can lead to a profit or a loss, they would also read magazines such as "Vogue" as they have many people to look up to as the "ideal" image.

They would mostly read these on a tablet or device of some sort and rarely read them on newspapers.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

They would watch Podcasts and documentaries of how to achieve success in the world. They would also use platforms such as Netflix to watch these as they contain this type of content



Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

They would own devices such as iPhone, Mac book laptops, apple smart watches and iPad tablets, they would use them to watch their documentaries and podcasts and maybe use social medias such as Instagram, they may also use these devices for their investment purposes.


2) Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I do not think that any of  the psychographics listed would describe me in any sort of way as I do not really follow any of these given examples.






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